Key Takeaways

• Hyplap partnered with Zara Globe, a leading concrete chemical company, to transform their online presence from a problematic setup to a dynamic, high-performing website.
• We delivered a custom-built solution, moving away from a bad past experience with WordPress, to create a lead generation machine that truly showcases Zara Globe's unique and patented products.
• The project included not just industrial software development, but also a full suite of branding materials, ensuring a consistent and professional market image.
• The new platform features a comprehensive admin panel (acting as an integrated CMS and LMS), enabling real-time product management, SEO control, and efficient lead handling, vital for a B2B industrial app development India strategy.
• The website is now attracting significant, quality traffic (3,000+ users/month in a niche industry), proving its effectiveness for a specialized concrete chemical company website developer like Hyplap.

The Challenge

Zara Globe's team was in a frustrating cycle, hunting tirelessly for the right digital partner and proper guidance. Their previous website experience was a real setback.

Prior Digital Frustration: Their old website, handled by a different developer, simply wasn't working right and offered no reliable support. This left Zara Globe's team feeling lost and without proper direction for their digital marketing efforts.

Lack of Strategic Guidance: Despite having unique, patented products, Zara Globe lacked a clear digital roadmap to effectively present them online and generate quality leads.

Showcasing Unique Products: With a diverse range of specialized, patented products—and more on the way—they needed a flexible platform that could easily highlight each innovation without constant, costly updates. They knew WordPress wasn't the answer after their past troubles.

The Solution

This is where Mr. Kiran, Zara Globe's General Manager, met Shreyas Munot from Hyplap. Shreyas didn't just offer a website; he provided a clear vision for what needed to be done.

Custom Dynamic Website Development: Recognizing their past bad experience with WordPress and their need for a flexible future, Shreyas suggested building a dynamic website from scratch. This was a critical step for an industrial software development company like Hyplap to build a truly robust solution.

Integrated Brand Building: Hyplap went beyond just the website. We developed comprehensive brand guidelines, created essential brand materials and stationery, and even designed event-specific promotional items, ensuring Zara Globe’s innovative spirit was reflected everywhere.

"Lead Generation Machine" Website: We engineered the website to be a powerful lead generation machine. Its admin panel is just like the successful ones we built for Platinum and Choice, offering everything Zara Globe needed: live product modification, SEO control, easy lead tracking, and more. This truly represents top-tier B2B industrial app development in India.

Seamless CMS & LMS Integration: The website's core is an integrated CMS (Content Management System) and LMS (Lead Management System), allowing Zara Globe to manage leads and products from a single, easy-to-use platform.

The Results

From those initial discussions, discovering their pain points, to the final delivery, Hyplap ensured every detail was covered. The impact on Zara Globe's business has been remarkable.

Significant Traffic Growth: The new website immediately saw strong performance. Despite being in a very niche industry with unique, patented products, Zara Globe's site now attracts almost 3,000 users per month—a fantastic achievement that speaks to the power of a well-built platform by a specialized concrete chemical company website developer.

Enhanced Business from Events: The professional branding and effective online presence enabled Zara Globe's physical events to generate significantly more business, creating a powerful synergy between online and offline efforts.

Streamlined Operations: Lead generation became remarkably easy. All leads and product management are now centralized in the integrated CMS and LMS, providing a single, clear overview for the entire team.

Empowered Digital Future: Zara Globe now has a live website that not only looks exceptional but also serves as a critical business tool, ensuring their cutting-edge products get the digital showcase they deserve.